Partner-Ready Business Plan · F&B Workforce Intelligence

People are the
Operating System
of F&B

India's first workforce intelligence platform linking people systems directly to restaurant profitability and scale.

Workforce Intelligence Advisory Deal Flow

01 · Investment Thesis

Why This Platform, Why Now

People systems are the #1 constraint to F&B scale

Attrition & training inefficiencies directly impact EBITDA

No category leader exists in F&B workforce intelligence

Opportunity to build a defensible media + advisory platform

02 · Market Opportunity

The Gap is Real. The Timing is Right.

▲

Rapid Growth

India QSR & F&B scaling fast via franchise-led expansion

◆

Labour-Heavy

60–70% frontline workforce — people literally are the business

High Attrition

Attrition levels frequently exceed 100% annually across chains

★

Data Gap

No structured workforce insights — creating systemic inefficiency

03 · Platform Model

Four Phases. One Compounding Platform.

Phase 1

Content

Authority Building

High-value F&B workforce insights that establish platform credibility

Phase 2

Insights

Data & Frameworks

Workforce analytics and structured frameworks for operators

Phase 3

Advisory

Consulting Mandates

Direct consulting for operators & chains on workforce strategy

Phase 4

Deal Flow

Investment Access

Proprietary investment & strategic partnership pipeline

04 · Platform Flywheel

Each Loop Widens the Moat

Content

Media platform builds audience

›

Authority

Industry authority is established

›

Network

Premium network forms around platform

›

Advisory

Advisory mandates are unlocked

›

Deal Flow

Proprietary deal flow is created

Reduces customer acquisition cost with every loop. The moat becomes harder to breach as authority, data, and network compound over time.

05 · Unit Economics

The Numbers Behind the Opportunity

₹2–3Cr

Typical Store Revenue (Annual)

~15%

EBITDA Margin (Baseline)

₹15–20K

Hiring Cost per Employee

₹10–15K

Training Cost per Employee

₹10–20L

Manager Churn Impact per Store

+200–300 bps

EBITDA Uplift from Low Attrition

06 · Revenue Model

High Margin. Scales with Authority.

Year 1

₹10–25L

Sponsorships

Brand partnerships with F&B and HR-adjacent companies

Year 2

₹25–75L

Advisory Mandates

Per-mandate consulting fees for operators & chains

Year 3

Success Fees

Deal Participation

Carry and success fees from investment deal flow

Long Term

Platform

Investment Opportunity

Proprietary deal flow creates venture-grade platform value

07 · Financial Model

3-Year Revenue Projection

Year	Revenue Target	Primary Driver	Operating Cost	Net Position
Year 1	₹50L	Sponsorship-led	₹16–23L	Breakeven → +₹27L
Year 2	₹2Cr	Advisory + Sponsorship	—	—
Year 3	₹5Cr+	Deal Flow + Mandates	—	—

Year 1

₹50L

Year 2

₹200L

Year 3

₹500L

08 · Roadmap

12-Month Execution Plan

0–3 Months

Foundation

Content & authority build — establish the platform voice

3–6 Months

Recognition

Industry recognition + inbound interest from operators

6–9 Months

Monetisation

Sponsorship & advisory mandates begin

9–12 Months

Acceleration

Deal flow + strategic partnerships unlocked

09 · Phase 1 Content

First 10 Episodes

01Why People Systems Decide Whether Restaurants Scale
02The Real Cost of Attrition in QSR
03Scaling from 20 to 200 Stores: What Breaks First?
04Franchise vs Company-Owned: The People Challenge
05Hiring 500+ Employees in 60 Days: Playbook
06Why Most Restaurant Managers Fail
07Inside a Cloud Kitchen Workforce Model
08Training Unskilled Workforce at Scale
09What Swiggy/Zomato Changed in Workforce Expectations
10Why Restaurants Shut Down: A People Perspective

10 · Guest Pipeline

Tier-1 Industry Access

Industry Founders

Sameer Khetarpal — Jubilant FoodWorks
Ankush Grover — Devyani International
Jaydeep Barman — Rebel Foods
Sagar Daryani — Wow! Momo

HR & Ops Leaders

Senior HR leaders from major national QSR chains
Operations heads from delivery platform companies
Regional & cluster managers driving store performance

Practitioners

Store managers & cluster heads
Training leaders & L&D specialists
Frontline workforce specialists

11 · Market Positioning

High Depth × High Business Relevance

Low depth · High relevance

Founder Podcasts

Broad audience, shallow workforce insight

High depth · High relevance

The People Engine

The only platform here — unique competitive position

Low depth · Low relevance

Generic Food Content

Mass audience, no decision-maker value

High depth · Low relevance

Generic HR Content

Academic depth, misses F&B operators entirely

12 · Why Sandipa

Practitioner-First Authority

Sandipa
Chandorkar

Chief People & Culture Officer

Foodlink F&B Holdings

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KFC & Burger King India

Former HR Leader at Sapphire Foods and Burger King India — deep QSR roots at national scale.
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Frontline Scale Expertise

Deep experience scaling frontline-heavy organisations in QSR & hospitality across thousands of employees.
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Workforce Strategy

Proven track record in culture transformation and scale execution at industry-defining brands.
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Business Performance Connector

Unique ability to link people systems with unit economics & EBITDA — rare combination in the market.
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Platform Authority

Practitioner-first — not a theorist. Real outcomes at real scale. LinkedIn as primary authority channel: 3 posts/week.

Build the Definitive
F&B People Platform

People Economics of F&B is an unclaimed category. The People Engine is positioned to own it.

Partner With Us

People are theOperating Systemof F&B